An estimated 75 percent of Iowans do not have school-age children and therefore don’t have direct experience with schools today. Their last first-hand contact with local schools was when they went to school many years ago, and their information comes from news media and word of mouth. Schools have changed dramatically since then, and it’s never been more important to share just how much they’ve changed.
This See For Yourself toolkit can help you focus efforts on motivating citizens to visit your school and see for themselves what’s really happening and the positive impact your school has on your community. This toolkit is designed to provide you tips on how to engage citizens who don’t have children in school.